Manager of Brand Development


Jacksonville, FL


Full Time

Reports To: Director of Brand Marketing


This is a full-time role with the Firehouse Subs® Marketing Department, and is part of a team of brand, digital, and social marketing professionals. This role will drive the development, planning, and testing of new marketing and brand-building initiatives for the 1,100 Firehouse Subs locations across the United States, Canada, Puerto Rico, and Mexico.


Scope of Anticipated Duties:

  • Accelerate and maintain a rapid pace of concept development and testing to ensure the marketing and business pipeline is stocked with tested, sales-driving programs
  • Drive innovation by:
    • Collaborating with the overall Marketing Team in identifying opportunities for growth
    • Anchor all testing in research insights, addressing trends, rising business, operational needs, and/or consumer needs
    • Design tests that reflect solid research protocols to ensure balance, well-reasoned, and defendable results
  • Serve as project lead for brand tests lead by the Marketing Department
    • While leading the projects, this role relies on the expertise of his/her marketing peers for creative, media, and digital support
    • Equally important is for this role to consider and collaborate with all key departments for the brand – Field Operations, Operations Services, IT, Communications, Culinary, and Supply Chain
    • Ensure consumer feedback is collected and assessed balancing three key areas for moving a test to roll out: Sales impact, operational impact, and consumer impact
  • Seek testing and development opportunities in areas including, but not limited to:
    • Menu (testing LTOs, new offerings, etc.)
    • Technology
    • Services (e.g., delivery, in-restaurant services, beverage)
    • Promotions
    • Consumer trends / needs
  • Build and deliver strong and persuasive presentations of test results to articulate learnings and build support for next steps among operators and HQ teams 



  • Bachelor’s degree from four year college/university preferred
  • 5 years marketing or agency experience in the restaurant industry preferred
  • Experience in restaurant operations preferred
  • Intermediate to advanced experience with PowerPoint, Word, and Excel
  • Ability to effectively multi-task and manage competing priorities
  • Able to communicate in both written and verbal form with conviction and credibility, adapting message to suit level of audience
  • Experience in working in a cross-functional environment where on-going communication and information sharing is vital to achieving success
  • Strong analytical abilities
  • Flexibility, a positive attitude, enthusiasm and excellent problem solving skills required
  • Attention to detail
  • Excellent written and verbal communication skills
  • Ability to work independently and with teams
  • Ability to prioritize and manage multiple projects simultaneously
  • Some travel required (estimated 15% - 35%)
  • Must be based in Jacksonville, FL or willing to relocate
  • Must love subs

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